About Our Customer

You probably know these good folks, and if you don’t, you’ve definitely tasted some of the company’s products. More than 23,000 employees around the globe manufacture brands for 97% of America’s households. With annual sales of approximately $12 billion, ConAgra Foods is one of North America’s leading food companies. The Consumer Foods segment includes brands such as Egg Beaters, Healthy Choice, Hunt’s, Orville Redenbacher’s, and PAM.

Highlights

When it’s time for mandatory safety training, employees get real excited, right? Because not only do they have to take time away from work, perhaps nearing a deadline, but they usually have the opportunity to interact with colleagues and ‘zone out’ for a couple of hours, while the company pays a consultant to deliver live training to satisfy regulatory requirements. Workers get paid, perhaps a lunch is provided—sound familiar? Well, at ConAgra, they wanted a smarter way to reach employees, with a memorable, modern safety training experience.

Problem

For years, ConAgra required employees and visitors to read a safety manual for worker safety and visitor awareness training. While necessary to comply with regulatory requirements, this wasn’t the best introduction for business associates.

Solution

In taking an uninspiring, mandatory training experience, and moving it online to incorporate creative digital media, Vivid increased the efficiency of the program and made the experience memorable, for an approach more representative of ConAgra’s promise to its consumers and business partners.

Result

A more engaging, memorable safety training experience, recovered a substantial amount of time and productivity ConAgra was losing through the old safety manual exercise. And time, as we know, is money.